How We Increased Conversion Rate by 35% with UX Improvements
The Challenge
Our client, a mid-market fashion retailer, was seeing high traffic but low conversion. Cart abandonment was at 78%. Something was broken in the user experience.
What We Found
Checkout required 6 steps. Mobile product images were too small. The search function returned irrelevant results. Category pages loaded in 4.2 seconds.
What We Did
Reduced checkout to 2 steps. Implemented full-screen mobile product galleries. Replaced native search with Elasticsearch-powered autocomplete. Optimized images and implemented lazy loading.
Results
Conversion rate increased from 1.8% to 2.43% — a 35% improvement. Cart abandonment dropped to 62%. Average order value increased by 12%.